This institution serves as a retail outlet specializing in items and companies associated to the game of browsing and the life-style related to it. It supplies gear corresponding to surfboards, wetsuits, leashes, and traction pads, alongside attire and equipment generally worn by surfers. Instruction, leases, and restore companies are sometimes accessible to cater to numerous ability ranges and wishes.
Such enterprises contribute to the native financial system by producing income and offering employment alternatives. In addition they help the browsing group by supplying important gear, facilitating entry to the game, and selling ocean-related leisure actions. Traditionally, these retailers have performed a major function in shaping surf tradition and disseminating data about browsing strategies and environmental consciousness.
The next sections will element particular facets, together with frequent product choices, customer support practices, group involvement, and the general affect exerted throughout the coastal recreation panorama.
1. Retail Tools
Inside the picket frames and sun-bleached partitions of a sure surf store, recognized for its affiliation with the “pura vida” spirit, lies a curated assortment. This stock, the “Retail Tools,” is not merely merchandise. It is the important thing to unlocking the ocean’s potential, the gear that transforms a landlocked observer right into a wave-riding participant. Every merchandise represents a promise a promise of journey, problem, and reference to the ocean.
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Surfboards: The Vessels of Desires
The guts of the store beats within the surfboard rack. From longboards for newcomers to shortboards for seasoned veterans, every board tells a narrative. It isn’t simply formed foam and fiberglass; it is a vessel carrying aspirations. A younger grommet saving his allowance for a brand new board, a seasoned surfer trying to find that excellent form these are the tales woven into the material of every board.
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Wetsuits: Armor Towards the Chill
The darkish neoprene of a wetsuit shields in opposition to the ocean’s chill, permitting prolonged classes even in colder waters. These fits aren’t simply material; they’re a second pores and skin, enabling surfers to push their limits. Think about the surfer tackling daybreak patrol, the wetsuit a barrier in opposition to the biting wind, permitting them to chase the dawn on the waves.
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Leashes: Lifelines to Connection
A seemingly easy wire, the leash connects the surfer to their board, stopping a swim to shore after a wipeout. Its a lifeline within the unpredictable ocean. Visualize the surfer taking a pounding, rising from the white water, relieved to nonetheless be linked to their board, prepared for the following wave.
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Traction Pads: Gripping Actuality
Positioned on the deck of a surfboard, traction pads present grip and management. These are the factors of contact, the interface between surfer and board. Think about the surfer dropping right into a steep wave, the traction pad offering the arrogance wanted to remain upright, to trip the power of the ocean.
This “Retail Tools” is extra than simply stock. It represents the bridge between land and sea, remodeling desires into actuality. It is the inspiration upon which tales of wave-riding, private development, and group connection are constructed, all throughout the context of “pura vida” – a life lived absolutely, in concord with nature.
2. Surfboard Leases
The rhythmic crash of waves in opposition to the shore serves as a relentless backdrop to the operations of any surf store. Inside the ethos of a institution echoing “pura vida,” the providing of surfboard leases transcends a easy transaction. It is an invite, a gateway to expertise the profound connection between human and ocean. It’s how the uninitiated discover their toes, and the place seasoned surfers strive new shapes to redefine their expertise.
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Accessibility and Inclusion
The rental fleet, a fastidiously curated collection of boards, democratizes the game. Gone are the limitations of excessive gear prices, permitting vacationers and locals alike to pattern the fun of wave driving. A household on trip, a curious passerby all discover an entry level, fostering a broader sense of group across the store and the ocean it serves.
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Attempt Earlier than You Purchase – Knowledgeable Choice-Making
Leases provide a useful alternative for potential consumers to check various board varieties. The longboard that appears like a dream underneath one surfers toes could show unwieldy for an additional. Experiential studying replaces advertising and marketing hype, guaranteeing clients make knowledgeable buying selections, fostering long-term loyalty to the store and its experience.
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Upkeep and Experience
The maintenance of a rental fleet requires diligence and experience. Every board have to be inspected after use, repaired from dings and solar injury. This cycle of care showcases the retailers dedication to high quality and ensures buyer security. The worn boards are then restored by the shop, as proof of the countless cycle of the ocean and the enterprise.
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Environmental Stewardship – Accountable Browsing
A accountable store imbues rental clients with an understanding of ocean security and environmental consciousness. A short lesson on rip currents, reef safety, and correct waste disposal prepares surfers to work together respectfully with the marine atmosphere. This fosters a tradition of accountable tourism and reinforces the “pura vida” philosophy of concord with nature.
The surfboard rental program serves as a crucial part, weaving accessibility, experience, and environmental accountability into the core values of the “pura vida” institution. It is a reminder that the ocean’s treasures are supposed to be shared, responsibly and respectfully, with all who search its embrace.
3. Lesson Companies
The solar beats down on the sand, baking the earth. But, the attract of the ocean stays, a siren name to those that dream of driving waves. Nevertheless, desires require steerage. On the coronary heart of the “pura vida surf store” lies a dedication, embodied in its Lesson Companies, to rework aspirations into actuality. These companies aren’t merely tutorial; they’re a fastidiously crafted initiation right into a world the place respect for the ocean intertwines with the fun of mastering its power. With out these companies, the boards would sit nonetheless and with out it the group is not going to blossom.
A novice stands hesitant on the water’s edge. Concern and pleasure battle inside. An teacher, weathered by solar and salt, approaches, radiating calm assurance. The lesson begins not with the mechanics of paddling or popping up, however with an understanding of the ocean’s energy. Rip currents are defined, wave patterns deciphered. The teacher emphasizes respect for the atmosphere, underscoring the accountability that comes with having fun with its items. Every pupil should do a service to the ocean earlier than departing the realm.
Lesson Companies are the conduits by way of which the spirit of “pura vida” really flows. They provide extra than simply browsing instruction. They weave respect for the ocean, a way of group, and a pathway to private development right into a cohesive expertise. These parts are important within the ecosystem the retail surf store presents. The success of the store hinges, due to this fact, not solely on the gear it sells but in addition on the enduring affect of the teachings it supplies.
4. Attire Choice
Inside the partitions of a surf store, the array of clothes displayed, the ‘Attire Choice,’ extends far past mere clothes. It represents a tangible embodiment of the surf life-style, a visible declaration of allegiance to the ocean and its tradition. Every merchandise, from board shorts to sun-faded tees, carries a story, a silent testomony to sun-drenched days and the relentless pursuit of the right wave. It is an invite to belong, to establish with a group sure by shared experiences and a reverence for the ocean.
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Performance and Type
The attire discovered throughout the store seamlessly blends practicality with aesthetic enchantment. Board shorts, engineered for fast drying and unrestricted motion, coexist with rash guards providing safety from the solar’s harsh rays. These aren’t merely vogue statements; they’re useful instruments, designed to reinforce efficiency and luxury within the aquatic atmosphere. The pale colours and worn textures typically inform silent tales of numerous classes within the waves, of sun-baked pores and skin and the pursuit of the countless summer season. These designs are tailor-made to make sure it’s not solely useable, however trendy to draw clients from all over the world.
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Branding and Id
Logos and designs emblazoned upon the attire function badges of honor, connecting the wearer to particular manufacturers and the values they symbolize. Some designs evoke the uncooked power of the ocean, whereas others pay homage to iconic surfers and pivotal moments in browsing historical past. By donning these clothes, people declare their affiliation with a tribe, a group of like-minded souls who share a ardour for the waves. By promoting this merch the enterprise creates a community of individuals sporting and supporting their merchandise. These individuals could make up a crew of life-long surfers.
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Cultural Expression
Attire typically serves as a canvas for inventive expression, reflecting the colourful and various cultural influences that form the surf group. Native artists could collaborate with the store to create distinctive designs, celebrating the area’s pure magnificence and inventive heritage. Clothes may function indigenous motifs, conventional surf artwork, or daring graphic designs that seize the spirit of the browsing life-style. On this case, the native artists are seen on the merchandise that carry gentle to the artist’s and convey consciousness to the corporate. This could additionally enhance relations in the neighborhood.
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Sustainability and Ethics
More and more, customers demand that their clothes displays a dedication to environmental and social accountability. A store devoted to the “pura vida” ethos could prioritize manufacturers that make the most of sustainable supplies, corresponding to recycled materials and natural cotton. They might additionally associate with producers who adhere to truthful labor practices, guaranteeing that employees are handled with dignity and respect. Such decisions replicate a deeper understanding of the interconnectedness between the surf life-style and the well being of the planet.
The “Attire Choice” inside a surf store is a multifaceted entity, a microcosm of the surf tradition itself. It’s a mix of performance, identification, inventive expression, and moral issues, all converging to create a tangible illustration of the “pura vida” spirit. Every garment, fastidiously chosen and thoughtfully displayed, invitations the client to embrace the life-style, to attach with the ocean, and to turn out to be part of one thing bigger than themselves.
5. Restore Experience
The salt-laced air hangs heavy throughout the workshop, an area tucked away on the rear of the surf store. Right here, away from the colourful shows of latest boards and attire, lies the area of “Restore Experience.” That is the place the injuries of the ocean, the dings and cracks inflicted by rogue reefs and unforgiving shore breaks, are meticulously addressed. It’s greater than mere fixing; it’s preservation, a cautious act of extending the life of apparatus that holds not simply financial worth, however typically, deep private significance.
Think about the weathered longboard, a veteran of numerous swells, now bearing a gash from a collision with submerged rock. To the proprietor, it isn’t only a piece of fiberglass; it is a companion, a vessel that has carried them by way of years of cherished recollections. The expert artisan, wielding resin and sandpaper with practiced palms, understands this connection. Every restore is approached with reverence, guaranteeing the board not solely returns to its former performance however retains its distinctive character. In a surf store true to the “pura vida” spirit, this restore is not merely a service; it is an act of honoring the connection between surfer and wave, between particular person and the pure world.
The presence of proficient restore companies throughout the institution fosters a way of belief and group. Surfers know that their gear, their important hyperlink to the ocean’s embrace, is in succesful palms. This confidence cultivates loyalty, remodeling clients into advocates. The store, then, turns into greater than only a retail outlet; it evolves right into a sanctuary, a spot the place surfers can’t solely purchase the instruments they want but in addition guarantee these instruments are maintained and cherished. The essence of “pura vida” a life lived absolutely and in concord is thus strengthened, one repaired board at a time.
6. Group Hub
The coastal wind carries tales of camaraderie and shared ardour, tales that always converge throughout the partitions of a surf store. For an institution echoing the “pura vida” ethos, the function as a group hub transcends mere commerce; it evolves into a significant organ throughout the social material of the browsing ecosystem.
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Gathering Place for Shared Experiences
The store’s benches and bulletin boards function extra than simply resting spots and promoting house. They turn out to be a focus for surfers to alternate tales of epic waves, difficult wipeouts, and sightings of marine life. The shared language of browsing, the jargon and tales understood solely by those that have braved the ocean’s swells, creates an on the spot bond, fostering connections that reach past the store’s confines. Right here, a touring surfer may get perception on the realm with just a few phrases.
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Instructional Useful resource and Mentorship
Past promoting gear and attire, the institution typically hosts workshops on surfboard upkeep, ocean security, and environmental consciousness. Seasoned surfers share their data, mentoring newcomers and reinforcing a tradition of accountable browsing. This intergenerational alternate ensures that the traditions and ethics of browsing are handed down, fostering a way of continuity and stewardship for the ocean.
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Help for Native Occasions and Initiatives
The store typically acts as a sponsor and organizer for native surf competitions, seashore cleanups, and fundraising occasions for environmental causes. These initiatives strengthen the store’s ties to the group and display its dedication to the “pura vida” precept of residing in concord with nature. The enterprise takes an energetic function in preserving the well being of the ecosystem that sustains their ardour and livelihood.
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Creative and Cultural Expression
Many places showcase the work of native artists, displaying surf images, surfboard artwork, and handcrafted jewellery impressed by the ocean. This supplies a platform for native expertise and celebrates the inventive expression that prospers throughout the surf group. The store turns into a gallery, an area the place creativity and fervour converge, enriching the cultural panorama of the coastal city.
In essence, a surf store embodying “pura vida” transforms right into a residing, respiratory entity, deeply entwined with the social, environmental, and cultural material of its group. It serves as a gathering place, an academic useful resource, a supporter of native initiatives, and a platform for inventive expression, all contributing to a vibrant and sustainable browsing tradition.
7. Localism Help
Inside coastal communities, the idea of “Localism Help” represents a fancy and sometimes contentious drive. At its coronary heart lies a need to guard the distinctive character of a spot, to protect its traditions, and to make sure that its sources profit those that have lengthy known as it house. A surf store imbued with the “pura vida” spirit navigates this terrain with specific care, understanding that its success is inextricably linked to the well-being of the area people and the well being of the encircling atmosphere.
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Prioritizing Native Merchandise and Artisans
The cabinets of an genuine institution showcase not simply mass-produced surf gear but in addition handcrafted boards formed by native artisans, clothes designed by regional artists, and equipment crafted from sustainable supplies sourced close by. This deliberate selection funnels income again into the native financial system, supporting households and preserving conventional crafts. It is a acutely aware rejection of globalization’s homogenizing forces, an affirmation of the distinctive identification of the place.
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Fostering Group Involvement and Mentorship
The store transcends its function as a retail outlet, changing into a gathering place for native surfers, younger and previous. Seasoned veterans share their data of the waves, mentoring newcomers and instilling a way of accountability in direction of the ocean. This intergenerational alternate ensures that the traditions of browsing are handed down, preserving the cultural heritage of the group. The store actively encourages and helps it by way of the assorted group constructing initiatives.
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Advocating for Environmental Safety
A real dedication to “pura vida” extends past the pursuit of excellent waves. It encompasses a deep respect for the pure world. The store actively helps native environmental initiatives, organizing seashore cleanups, selling sustainable practices, and advocating for insurance policies that shield the shoreline from air pollution and overdevelopment. By safeguarding the atmosphere, the enterprise protects not solely its personal livelihood but in addition the well-being of your complete group.
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Navigating the Complexities of Entry
The problem of entry to surf breaks generally is a supply of rigidity between locals and guests. A accountable institution navigates this concern with sensitivity, selling respectful habits, educating guests about native customs, and dealing to make sure that everybody has the chance to benefit from the waves with out disrupting the fragile stability of the group. This requires open communication, empathy, and a dedication to discovering options that profit all events concerned.
The intertwining of “Localism Help” and the “pura vida surf store” reveals a fancy equation, the place commerce, group, and environmental stewardship converge. Success hinges not merely on promoting surfboards however on fostering a way of belonging, preserving cultural heritage, and defending the pure sources that outline the place. The store turns into a guardian of the native spirit, a testomony to the enduring energy of group within the face of globalization.
8. Cultural Bridge
The ocean’s attract transcends geographical boundaries, drawing people from various backgrounds to share within the exhilarating dance with the waves. But, to totally immerse oneself on this expertise, understanding the nuances of native surf tradition is paramount. A “pura vida surf store” acts as a significant “Cultural Bridge,” facilitating significant connections between guests and the present surf group, guaranteeing respect, appreciation, and accountable engagement.
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Translation of Native Customs and Etiquette
Navigating the unstated guidelines of a surf break could be daunting for newcomers. A store that embraces its function as a “Cultural Bridge” actively educates guests on native customs, corresponding to respecting the pecking order, avoiding dropping in, and acknowledging the seniority of skilled surfers. This steerage prevents unintentional breaches of etiquette, fostering a harmonious environment within the water.
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Promotion of Native Artists and Traditions
Past the sale of mass-produced surf gear, a culturally delicate store showcases the work of native artists, displaying handcrafted surfboards, images, and art work impressed by the ocean. It turns into a gallery, celebrating the distinctive inventive expression that thrives throughout the group. The store additionally hosts occasions that spotlight conventional music, dance, and delicacies, offering guests with a deeper understanding of the area’s cultural heritage.
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Facilitation of Language and Communication
Language limitations can impede significant interplay between guests and locals. The employees at a “pura vida surf store” typically possess multilingual abilities, bridging communication gaps and fostering real connections. They will translate browsing phrases, present suggestions for native eating places and sights, and provide insights into the nuances of native tradition. This creates a welcoming atmosphere, encouraging guests to have interaction with the group on a deeper degree.
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Encouragement of Accountable Tourism and Environmental Stewardship
A “Cultural Bridge” promotes accountable tourism by educating guests on the significance of respecting the native atmosphere. The store advocates for sustainable practices, corresponding to decreasing plastic consumption, avoiding dangerous sunscreen, and collaborating in seashore cleanups. By fostering a way of environmental stewardship, the institution ensures that the great thing about the shoreline is preserved for future generations.
In essence, the “pura vida surf store” transforms into greater than only a place to buy surf gear. It turns into a nexus of cultural alternate, a significant hyperlink connecting guests with the guts and soul of the native surf group. By way of training, promotion of native traditions, facilitation of communication, and encouragement of accountable tourism, the store fosters mutual respect, understanding, and a shared appreciation for the ocean’s energy and sweetness. The result’s a richer, extra significant expertise for all, contributing to the sustainability of each the surf tradition and the atmosphere that sustains it.
Ceaselessly Requested Questions
Navigating the world of browsing, particularly when encountering a enterprise bearing the “pura vida” spirit, typically brings forth a wave of inquiries. These questions, born from curiosity and a real need to grasp, deserve readability and respect. What follows is an earnest try to handle the commonest queries, providing insights gleaned from years of immersion within the coastal tradition.
Query 1: What precisely does “pura vida” imply within the context of a surf store?
Past a easy translation of “pure life,” the phrase embodies a philosophy. It is about embracing simplicity, appreciating the great thing about nature, and fostering a way of group. On this setting, it signifies a dedication to offering extra than simply gear; it is about sharing the stoke, selling environmental accountability, and constructing lasting relationships.
Query 2: Are the surfboards bought really appropriate for all ability ranges?
The ocean is an unforgiving trainer, and the fallacious gear can rapidly result in frustration. A good institution fastidiously curates its choice, providing a spread of boards designed for newcomers, intermediates, and superior surfers. Educated employees members assess particular person wants and supply skilled steerage, guaranteeing that every buyer finds the suitable board for his or her ability degree and aspirations.
Query 3: What measures are in place to make sure the security of these renting surfboards?
Security is paramount. Earlier than releasing a rental board, thorough inspections are performed to make sure its structural integrity. Renters obtain clear directions on ocean security, rip present consciousness, and correct browsing etiquette. Moreover, acceptable security gear, corresponding to leashes and rash guards, are supplied to attenuate the danger of harm.
Query 4: Is the institution dedicated to environmental sustainability?
The well being of the ocean is inextricably linked to the well-being of the surf group. A real dedication to “pura vida” consists of energetic participation in environmental safety. This may increasingly contain utilizing eco-friendly merchandise, supporting native conservation initiatives, and educating clients on accountable browsing practices.
Query 5: Does the enterprise actively help the area people?
A surf store rooted within the “pura vida” ethos acknowledges its accountability to offer again. This may increasingly contain sponsoring native surf competitions, supporting youth growth packages, and partnering with group organizations to handle social and environmental challenges.
Query 6: What units this store aside from different surf retailers?
Past the stock and companies provided, the defining attribute lies within the genuine “pura vida” spirit. It is about making a welcoming environment, fostering real connections, and sharing a ardour for the ocean. The store turns into greater than only a retail outlet; it evolves right into a group hub, a spot the place surfers of all ranges can join, study, and develop.
The essence of those FAQs is to make clear the ethos of a enterprise intertwined with the browsing tradition and the “pura vida” philosophy. Understanding these sides permits for a deeper appreciation of the institution’s function throughout the coastal group.
The next part will delve into the tangible advantages derived from supporting a store that genuinely embodies these values.
Suggestions by a Pura Vida Surf Store
The ocean whispers secrets and techniques to those that hear. Years spent immersed in its rhythm have yielded classes etched in sun-faded pores and skin and calloused palms. These aren’t mere directions; they’re echoes of expertise, handed down from the guts of a spot the place “pura vida” intertwines with the soul of browsing.
Tip 1: Respect the Lineup. The wave belongs to the surfer closest to the height. Dropping in is a violation, a transgression in opposition to an unstated code. Persistence is a advantage; observe, study, and look forward to an unencumbered path. The ocean rewards those that perceive its rhythms.
Tip 2: Know Your Limits. The ocean’s magnificence masks its energy. A rip present can swiftly carry an unwary surfer out to sea. Assess situations actually, and by no means overestimate talents. Humility is a surfer’s best asset. There isn’t a disgrace in going to shore, the security of the board is healthier than the surfer.
Tip 3: Shield What Sustains You. The reef is a fragile ecosystem, teeming with life. Keep away from strolling on it, and by no means discard trash within the ocean or on the seashore. Each motion leaves a mark. Select correctly; let the mark be one in every of respect and preservation.
Tip 4: Help Native Artisans. A handcrafted surfboard carries the soul of its shaper, a connection to the group that mass-produced boards can by no means replicate. Put money into craftsmanship, and also you put money into the preservation of a novel cultural heritage. When the board comes from native sources, the expertise could be rather more fulfilling.
Tip 5: Share the Stoke. Browsing is greater than only a sport; it is a lifestyle. Greet fellow surfers with a smile, provide encouragement, and have fun their successes. A rising tide lifts all boats. The surfer’s code depends on mutual help and pleasure for brand new faces on the waves.
Tip 6: Go away Solely Footprints. This extends past the seashore. Reduce your environmental affect in all facets of life. Select sustainable merchandise, scale back waste, and advocate for accountable tourism. The ocean’s future relies on collective motion.
The following tips, gleaned from the guts of a spot the place the browsing tradition thrives, function a information for navigating the waves and the group with respect and accountability. Embrace the “pura vida” spirit, and the ocean will reward you with its boundless magnificence and exhilarating power.
Because the solar units on these shared insights, allow us to now flip our consideration to crafting a compelling conclusion, solidifying the importance of the “pura vida surf store” throughout the coastal panorama.
Echoes on the Shore
The journey by way of the world of an institution steeped within the “pura vida” ethos has illuminated its multifaceted function. It’s greater than a retail house; it is a group hub, a cultural bridge, and a guardian of the ocean’s spirit. From fastidiously curated gear to skilled restore companies and a deep dedication to localism, every aspect contributes to a sustainable ecosystem the place browsing thrives, and the “pura vida” philosophy resonates.
Think about the getting old surfer, board worn easy by numerous tides, sharing knowledge with a wide-eyed grommet. Witness the native artist, their ocean-inspired creations discovering new admirers. Really feel the collective power of a seashore cleanup, palms united in preserving a shared sanctuary. These aren’t remoted occasions; they’re threads woven into the colourful tapestry of a coastal group, a testomony to the enduring energy of a enterprise that chooses to face for one thing extra. Could the waves eternally break on shores protected by such dedication, and should the “pura vida” spirit proceed to information those that search reference to the ocean and with one another.
