The phrase represents a retail institution affiliated with a distinguished well being group. This kind of retailer sometimes provides a curated collection of objects, usually together with clothes, equipment, family items, and furnishings. Proceeds from gross sales contribute to the charitable mission of most cancers analysis, affected person assist, and advocacy.
Such a retail outlet gives a twin profit. It provides customers the chance to accumulate items at probably discounted costs, whereas concurrently supporting a trigger devoted to combating a critical illness. Traditionally, organizations have leveraged retail operations to develop their fundraising efforts and broaden group engagement, providing tangible methods for people to contribute.