This skilled position focuses on increasing a corporation’s attain and profitability via strategic partnerships, market evaluation, and the identification of recent enterprise alternatives. People on this place are chargeable for creating and executing plans to generate income, enhance market share, and improve the general worth of the corporate. An instance can be somebody figuring out a brand new market phase and growing a tailor-made gross sales technique to penetrate that phase.
The significance of this place lies in its direct contribution to the group’s development and sustainability. Profitable execution on this position interprets to elevated income streams, a stronger aggressive benefit, and enhanced model recognition. Traditionally, comparable roles have developed from primarily sales-focused positions to extra strategic and analytically pushed management roles, reflecting the rising complexity of the enterprise panorama.